Web Design and UX Research Contractor, Paypal                                                                               July 2024 - Present

Fintech company operating online payment system

• Working on web design projects with clients, developing 10+ responsive designs using HTML5 and CSS3 for handheld devices

• Experience with UX Processes and Design Sprints like Design Thinking which helped design, deliver, and test a rapid prototype with a targeted customer base of 50 people

• Responsible for conducting user research using methods such as literature review, competitive analysis, product benchmarking, contextual inquiries, and surveys amongst 1000 consumers and 500+ consumers

• Worked in an agile environment, and so developed and delivered user stories following Sprint Basis used Jira for tracking the stories and implemented user interface guidelines and standards throughout the development and maintenance of the website with 25% increment

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Design Contractor, Yeh Ideology                                                                                              August 2023 - June 2023

Recruitment and career coaching for designers

• Manage the talent strategy team by consulting around 65 candidates and employers, empathizing with their challenges and needs  

• Craft marketing messages, increasing client engagement by 15% using workshop reports and client feedback

• Participate in Thriver group sessions to help the team represent themselves best and improve their impressions online by 45%

• Coordinate candidate interviews, client meetings, and coaching sessions

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Researcher and Strategist, Ankur Pratishthan                                                                                 June 2022 - June 2023

NGO catering towards education 

• Conducted Ed tech research through interviews, to identify problems of data management and increase productivity of the teachers by 25%

• Prototyped a SaaS Data Management System enabling 20+ teachers to track holistic progress and impact the lives of 80-100 underprivileged children, improving academia by 30% through data-intensive analytics and user-centered design

• Demonstrated usability testing, and communicated constructive suggestions with the developers by providing a user friendly hi-fidelity design saving 15 hrs/wk on average to record and manage child data

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Brand Strategist, Vice Media Group -                                                                                  December 2021 - May 2022

Media Company

• Headed a global team for a brand awareness campaign targeting 50% of the East Asian market (China, Japan, and South Korea), utilizing interviews, surveys, and storytelling to overcome project challenges 

• Increased brand outreach and media impressions for 22 million viewers in the young adult market by articulating event focused on social media influencers and regional pop culture   

• Collaborated with the client and stakeholders to build insights and strategic roadmaps to understand the business model and boost their performance by at least 35%, working with cross-functional teams of designers, developers, businessmen

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User Research Team Lead, Hopdesk                                                                                    December 2021 - May 2022

Consumer Services (Home-office furniture and equipment)

• Conducted diagnostic analysis and mapped existing logistical framework through data analytics to identify leverage points

• Designed an agile logistic and inventory management system, enhancing efficiency and reducing overhead costs

• Created prototypes of web and mobile UI for internal inventory management

• Developed a client-facing dashboard with tools for remote workforce management, asset allocation, and trend analysis

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Architect and Design Strategist, Development Pro                                                                          June 2018 - May 2021

Design Firm 

• Designed architectural concepts for 11 residential projects, and facades, drafted structural drawings, and developed interiors for residences based on site orientation, zoning, mapping, engineering calculations, and structural guidance

• Developed frameworks and methods to comprehensively assess and evaluate the quantitative and qualitative factors related to space planning, occupancy, and +50% improvement in workplace performance across the clients 

• Provided leadership with clientele for two projects, by communicating project brief, contract terms, schedule, finance